What is web content?
Web content refers to textual, auditory or visual content posted on a website.
Content means any creative element, for example, text, applications, images, archived electronic messages, data, electronic services, audio and video files, etc. Web content is the key to driving traffic to websites.
Creating engaging content and organizing it into different categories for easy navigation is most important for a successful website. Also, it is important to optimize web content for search engines so that it responds to the keywords used for search.
There are two basic types of web content:
This type of content is simple. It is added on the webpage as text blocks. The best written content is unique text-based web content that is free of plagiarism. Web content added as text can also include good internal links that help readers access more information.
Another type of web content is multimedia. Simply put, multimedia refers to any content that is not text; some examples include:
- Animations – Animations can be added using PHP, Ajax, GIFs and other animation tools.
- Images – images are considered the most popular option for embedding multimedia in websites. Clip art, photos or even drawings can be created using a scanner or graphics editor. It is recommended to optimize images so that users can download them quickly.
- Audio – different types of audio files can be added as part of the web content to increase the appeal of the website.
- Video – This is the most popular multimedia content; however, when adding video files, editors should ensure that they are effective across different browsers.